The New York Times article “Disney Looking Into the Cradle for Customers” alerts readers to the highly disturbing: Disney is not satisfied with the uncountable number of minds it has already corrupted. Now, Disney is entering into maternity hospitals, looking to turn newborns, and their mothers, into customers.
For the past month, Disney Baby has made its presence known in 580 U.S. maternity hospitals giving mothers who have just delivered a free “Disney Cuddly Bodysuit” for their babies.
Considering that Disney will be giving another estimated 200,000 bodysuits away to unsuspecting mothers before the suits go on sale, I cannot help but see this as a dangerous trend: our bodies marked as consumers (and as commodities) at an earlier age. An even more expanded industry is going to revolve around these bodysuits. Disney proposes hats, strollers, and baby food (baby food?!), among others. Disney has even teamed up with the website Babyzone, creating a site for mothers “with that special Disney touch.”
Disney’s chief executive Robert A. Iger says that he’s “extremely excited about [Disney’s expansion].” I for one would not mind seeing a few less Disney Princesses and Mickey Mouses walking around.